Video Marketing Trends for Industrial Companies 2026
If you’re in manufacturing or industrial markets, video in 2026 isn’t just “nice to have” anymore-it’s becoming the backbone of how engineers, buyers, and plant managers evaluate you. Short, mobile-first clips, AI-assisted workflows, and human-led stories are reshaping expectations fast. The challenge is knowing what actually works on the shop floor and in the boardroom-and […]
Video for the B2B Buyer Journey: Mapping Content to Every Funnel Stage
If you’re serious about moving real pipeline, you can’t treat video as a one-off asset-it has to follow your buyer from first impression to renewal. That means different formats, messages, and production styles for each funnel stage, all tied to measurable outcomes. Most teams don’t map this intentionally, which is why “views” don’t turn into […]
